Tourism Ministry of Malaysia defers promotions and campaigns in China, targets Europe and India instead
KOTA KINABALU, Malaysia (Sin Chew Daily / ANN) - The Ministry of Tourism, Arts and Culture has deferred promotions and campaigns in China due to coronavirus outbreak. More than 3 million Chinese national tourists visited Malaysia last year.
Ministry of Tourism, Arts and Culture (MOTAC) has deferred promotions and campaigns scheduled to be held in China. Instead, the ministry is now focusing on Europe and central Asia.
Dr Noor Zari Hamat the Secretary-General of the Ministry of MOTAC said Tourism Malaysia had planned to have promotions and exhibition in Guangzhou and two other places in China. These events have been deferred.
He said as China has shutdown some of its cities (to curb coronavirus outbreak) and the organisers in China said that the public is unwilling to leave their homes, the events were put on hold.
“More than 3 million Chinese national tourists visited Malaysia last year. We will explore new markets to attract tourists from our neighbouring countries and Southeast Asia countries to visit Malaysia. We hope to achieve our target of 30 million foreign tourists and RM100 billion of tourism revenue set for this year,’’ he said.
Dr Noor Zari said this in a press conference after visiting the Kota Kinabalu International Airport. He was accompanied by Musa bin Yusof, the director-general of Tourism Malaysia.
Dr Noor Zari said India is one of the emerging markets that Malaysia is paying attention to. Indian tourists increased by 22% last year. Malaysia would continue to enhance collaboration with India and explore markets in Middle East and Central Asia.