Second edition of Laos’ first smartphone unveiled

VIENTIANE (Vientiane Times/ANN) - ALO Technology Sole Co., Ltd., a company wholly owned by a Lao national, last week unveiled the ALO! M5 Plus, the second generation of its smartphone powered by an Android 7.0 platform.

The first version of the phone called ALO! M5, which runs on Android 6.0 over a quad-core CPU at 4G connectivity, was introduced last year with a 13-megapixel camera and one gigabyte storage, dual SIM, a five-inch touchscreen display and most other features that current smartphones have, including GPS.

Company Chairman and CEO Thanousone Phonamat told Vientiane Times at a press conference to introduce the ALO! M5 Plus last week that his company planned to produce the smartphone for customers in the field of education in particular, because more education applications are available.

“It’s not so easy to seek a market share amongst other world-leading smartphone brands but we look at the possibility of serving customers through direct online sales rather than through displays at shops,” he said, adding that they anticipated a 5 percent market share next year.

Thanousone said 20 distributors in Vientiane and four provinces have expressed their intention to order the new ALO M5 Plus to sell.

“We have to take a little bit more time to hear about feedback. If it comes out with a positive reaction it will be distributed around the country,” he added.

Some 5,000 of the ALO smartphones have been produced, a significant increase on the 1,000 mobiles that were made available when the first version was marketed.

“Our company is committed to enhancing the mobile experience of consumers in Laos with innovation and high value that is both personal and unique to their needs,” Thanousone said, adding that the installation of education applications is a priority.

The ALO brand of smartphone is part of a larger group of electronic products offered by ALO Technologies Laos with a primary focus on students and the education sector.

“In the next six months, we hope to come up with the newest version of the ALO 5.5 inch smartphone as part of the company’s marketing plan. As a low-budget marketing company, we will be heavily dependent on digital marketing, focusing on direct sales on the internet,” Thanousone said.

ALO Techology, which is a 100 percent Lao-owned company, reached an agreement with Microsoft for updates to software and programmes after signing an official OEM Master License agreement with Microsoft in April last year.

The company was established in 2015 and is part of a larger IT consulting, IT training and technology group called Top Value Services Sole Co., Ltd. in Vientiane.

ALO aims to become an information technology leader in Laos and Asean countries. It is determined to become the number one choice for technology products and services, serving the public sector, retail and corporate markets in Laos and Asean.

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