Champahorm rice products on display in China

VIENTIANE (Vientiane Times/ANN) - A Lao rice producer had her own products on display at the South and Southeast Asia Community Expo and Investment Fair in Kunming, Yunnan province, from June 12 to 18, in a bid to tap into the Chinese market.

This is the second time the Champahorm rice mill, a Lao rice supplier in Vientiane, displayed Champahorm rice products in China, Champahorm rice mill Director Bounhieng Phommixay told Lao press at the event.

The event helped her to study the demands and requirements of the Chinese market and interest Chinese people in Lao rice, she said.

The range offered by Champahorm rice includes plain white rice, white sticky rice, black rice and Khao Kai Noy, all grown without synthetic chemicals.

She hoped the display would provide an opportunity for her business to meet new partners for future trading and cooperation.

This year, Xuanye (Lao) Co., Ltd is targeting the export of 20,000 tonnes of rice to China, and she too hopes to supply rice in this quota.

The quality of Lao rice is good as there are no artificial chemicals, but producers should become more proficient in technology by using modern producing machines such as rice harvest tractors, paddy ovens and paddy huskers, she said.

The Bounthieng rice mill was set up in 1996 to produce Champahorm rice, which was tested, improved and carefully chosen, Bounhieng reported.

Beside that, the rice mill also prompted farmers to grow rice without using chemical fertilisers and to pay careful attention to every step of producing with modern machines.

The rice mill currently requires farmers to plant around 450 hectares of rice in Pak Ngum district, Vientiane, and will expand into Xaythany and Hadxaifong districts in Vientiane if the Chinese market requires rice products from her.

Most of the Bounhieng rice mill’s products are supplying the domestic market, especially mini-mart shops and supermarkets, she explained. A challenge for Lao rice producers is to produce rice for export, particularly China, by improving the standard during different stages, including the field environment, technical systems, modern machines and certificates.

A Chinese company ordered 7,200 tonnes of rice last year but producers were unable to supply this amount.

In 2015 and 2016, the country could supply only 5,000 tonnes of rice to China, as the was standard required by the Chinese buyers was very high, the Ministry of Industry and Commerce reported.

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