Bosch opens new business hub in Laos for regional market expansion

VIENTIANE (Vientiane Times/ANN) - Bosch, a leading global supplier in technology and service, will enhance knowledge transfer and support for the nation’s socio-economic development after opening a new business hub in Laos.

The Bosch Laos Office was officially announced in Vientiane on Monday, attended by German Ambassador to Laos, Mr Jens Peter Lutkenherm, the Ministry of Industry and Commerce’s Office Deputy Head, Mr Bounsy Douangsavanh, and Member of the Bosch Board of Management, Mr Peter Tyroller.

The office represents an expansion of Bosch’s regional footprint and is the company’s ninth hub in Southeast Asia, joining Singapore, Malaysia, Indonesia, the Philippines, Thailand, Vietnam, Cambodia and Myanmar.

“Since we first entered the Lao market six years ago with a representative office, we have seen tremendous growth potential in the country and have experienced success in engaging local customers and business,” said the President of Bosch in Southeast Asia, Mr Martin Hayes.

“We are thus exited to have direct market presence in Laos with the opening of our business hub here,” he said.

Bosch’s new business hub encompasses office and training space, a showroom, and after sales and sales support for Bosch products and solutions.

The focus is on Bosch’s power tools, automotive aftermarket, security systems and drive and control solution, extending Bosch’s reach and support to local customers and businesses.

Laos is a market with great potential. It is one of the fastest growing economies in Southeast Asia and has made deep inroads in the development of its national sectors, in particular its hydropower and mining sectors.

In the midst of advancing its infrastructure, Laos is a market where Bosch can play an active role as an ecosystem enabler by contributing to Laos’ economic vision and adding value to local industries through harnessing innovation and technology.

“Laos signifies more than an attractive investment destination but one where Bosch can actively contribute to. Given its strategic location in the heart of Asean, we can readily draw upon Bosch’s global and regional networks and expertise, in neighbouring countries such as Myanmar and Thailand, to support its national efforts for modernisation,” Mr Hayes said. 

With greater presence in Laos, Bosch will work towards supporting infrastructural development and industries including the building of complex mining engineering machinery as well as the provision of security solutions and robust tools for builders.

As part of the enabling ecosystems in Laos, Bosch will took towards raising industry standards sustainably by simultaneously working with local partners to alleviate urbanisation challenges within Laos such as road safety.

“We believe in developing technologies that are invented for life, those that make a difference in everyday living, said Managing Director of Laos, Cambodia and Myanmar, Mr Andre de Jong.

“Through our deepened involvement in Laos with the opening of our new business hub, we hope to continue growing alongside the nation, not only economically but socially with the promotion of higher quality living and the nurturing of up and coming engineering talent,” he said. 



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